The 8 important elements of effective brochure designing:
1. What the client wants
2. Meet branding guidelines (if any) and strong branding.
3. Your "valuable input"
4. Attention grabbing cover (visuals and header)
5. Strong images and graphics speak a thousand words
6. Clear and compelling content
7. Unique selling point
8. Call to action
We also learnt what a corporate brochure should contain. Our CA was to design a corporate brochure for our client, Singapore Poly's Business and Communication Centre.
What a corporate brochure should contain:
1. Customer, investor, business partner
2. About the company/ history
3. Awards/ recognition
4. Business data/ company performance
5. Social outreach
6. Products and services
7. Call for action
An example of a tri-fold corporate brochure. What we are expected to do.
The images for the brochure should either be provided by the client, our photographs of the company or purchasing of stock images.
We did an activity of looking for relevant images for our client. Learnt through this activity that we had to pay attention to even the tiniest details in the pictures so as to properly reach out to our target audience. For example, if our target audience are asians, it would be effective to have asians in the photos.
Continued with our second InDesign lesson. We learnt to do up frames on the brochure and how we can import and apply free fonts for a wider range of fonts to use on our corporate brochures.
End product which is not very well done.
Have lots of room for improvement because our CA requires us to use InDesign and I don't want this to slow my pace down.
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